Publisher listing. Publishers utilize SSPs to list their available ad inventory and the pricing for each impression. This information is shared with potential advertisers through an ad exchange. Unlike programmatic guaranteed deals, where certain inventory is pre-sold at a fixed price, RTB operates based on the principles of demand and https://annunci-video90188.tinyblogging.com/5-semplici-dichiarazioni-circa-pubblicità-display-explained-72153236