Customer Lifetime Value (CLV), also known as Lifetime Value (LTV), is a metric that assists businesses understand the total revenue an individual is expected to generate over their relationship with the company. Accurately calculating CLV enables businesses to produce informed decisions about customer acquisition, retention strategies, and overall marketing investments. https://eduardoogyp04815.blogdeazar.com/29886006/mastering-customer-lifetime-value-calculation-a-comprehensive-guide